Omron launched its range of products in India back in August 2008.
Naik Meditechs & Devices Pvt. Ltd. was selected as the marketing, sales, distribution and after-sales support partner for Omron.
The product that is going to sweep the market after the onslaught of Blood Glucose Monitors, which today is a common device at every home, is the Blood Pressure Monitor.
Due to globalisation and a stressful working environment hypertension threatens to wallop the work force in India. According to a survey, 65 million people were affected by hypertension in 2008 in India and that in the years ahead it was likely to see a quantum leap of over 135 million to touch a figure of 200 million by 2015.
India is losing its potentially productive years due to increasing heart diseases, strokes and diabetes in the age group of 35-60, one of the highest in the world, according to the report.In the absence of proper facilities to mitigate propensities leading to tensions and high blood pressures, chronic diseases accounted for 53 per cent of deaths in the country and this was expected to go up to 60 per cent by 2015 and 66 per cent by 2020.
According to the report, 4 million deaths in 1990 were due to chronic diseases and the same was likely to touch a figure of 7 million by 2015.
Omron with its range of accurate, dependable and sturdy BP Monitors is all set to rule the roost.
Naik Meditechs had changed the health monitoring equipment market in Kerala by introducing the Roche Blood glucose monitoring equipment in this market. Its all set to do it again and this time with Omron BP Monitors.
Met with a lot of skepticism, lack of product knowledge, awareness, low acceptance among doctors, patients, labs and distributors and retailers; Naik Meditechs embarked on a 12 month whirlwind tour of Kerala holding demo camps, giving at-home usage instructions and attending to problems personally.
With excellent brand awareness, brand communication, brand experience and after sales support as its backbone , Roche became the market leader in blood glucose monitoring and Roche Accu-chek Active almost became a generic brand name for Blood glucose monitoring systems.
We are at the same scenario for BP Monitors as well, with people questioning the accuracy vis-a-vis the mercury sphygmomanometer. We have initiated intensive campaigning at institutional, doctor and consumer level, educating and giving product experience to even doctors, nurses and medical shops.
Omron BP monitors will be another feather in the cap for Naik Meditechs after Roche Accu-chek and Medtronic Minimed Insulin Pump.
For more information visit www.naikmeditechs.com
